Alaa Eldin Rady

Alaa is a Senior Advisor to Amethis’ Private Equity Funds since the beginning of 2020.
Alaa comes from a long career in corporate life with Mars Inc., Bain & Co, and Philip Morris International across different geographies before becoming a CEO focused on companies’ scaling and transformations. His last corporate role was CEO at Kazyon, a PE-backup discounter chain in Egypt where he led a successful transformation in 2016.